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Droidmaker: George Lucas and the Digital RevolutionBy Michael Rubin
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We can all agree that Pixar is a fantastic company. Every single project they have embarked upon for more than 25 years has been successful, both financially and creatively. Few companies have created a product so consistently good for so long. All the elements that made them great were present at their inception. But the path to that instant was complicated.
The story of Pixar begins with George Lucas.
Pixar was founded as “The Graphics Group”, one-third of Lucasfilm’s Computer Division, in 1979. But the question should be “WHY?” Why would rebel filmmaker George Lucas have spent a disproportionate amount of his newfound wealth to hire computer scientists and what were they charged with doing? What was it like in this kernel within the secretive Star Wars environment, caught in the swirl between two competitive friends, George Lucas and Francis Coppola?
If you like computers, Star Wars, Pixar or just movies, you have to read this story.
- Sales Rank: #1064172 in eBooks
- Published on: 2012-03-08
- Released on: 2012-03-08
- Format: Kindle eBook
Review
"...what the evolution of technology means for our culture, and the human story of how we got here." -- Steve Silberman, Contributing Editor, WIRED magazine
"Brilliant... a detailed glimpse under the hood of Lucas’ digital skunkworks." -- Thomas Dolby, Musican & Technology Entrepreneur
"The ultimate insider guide to the making of cinema’s greatest saga…" -- Dan Dubno, Producer, CBS News
"This is a compelling introduction to a revolution in visual communication and story telling." -- Andries van Dam, Chairman, Brown University Computer Science Dept.
"Wow. I love Rubin’s ability to interweave a story about business, technology and movies—three of my favorite things!" -- Reed Hastings, CEO & Founder, NETFLIX
From the Publisher
This book ventures in territory never explored, as Rubin-a former member of the Lucasfilm Computer Division-reconstructs the events in Hollywood, in Silicon Valley, and at Lucas' private realm in Marin County, California, to track the genesis of modern media. With unprecedented access to images and key participants from Lucasfilm, Pixar and Zoetrope-from George Lucas and the executives who ran his company, to the small team of scientists who made the technological leaps, Rubin weaves a tale of friendships, a love of movies, and the incessant forward movement of technology. This is a compelling story that takes the reader into an era of technological innovation almost completely unknown.
From the Author
*We can all agree that Pixar is a fantastic company. Every single project they have embarked upon for more than 25 years has been successful, both financially and creatively. Few companies have created a product so consistently good for so long. All the elements that made them great were present at their inception. But the path to that instant was complicated. * *The story of Pixar begins with George Lucas. * *Pixar was founded as "The Graphics Group", one-third of Lucasfilm's Computer Division, in 1979. But the question should be "WHY?" Why would rebel filmmaker George Lucas have spent a disproportionate amount of his newfound wealth to hire computer scientists and what were they charged with doing? What was it like in this kernel within the secretive Star Wars environment? Caught in the swirl between two competitive friends, George Lucas and Francis Coppola. * *If you like computers, Star Wars, Pixar or just movies, you have to read this story.
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